Mukimova Nargis Rustamovna, Mirzobekov Khurshed Durmanovich

Annotation:

In the context of the digital transformation of the transport and logistics industry, the introduction of digital marketing and management tools is becoming a key factor in improving transportation efficiency and optimizing logistics processes. The article examines the foreign experience of using CRM systems, digital logistics platforms, artificial intelligence technologies and big data analytics in transport logistics, as well as in assessing the prospects for their adaptation to the transport and logistics systems of the Republic of Tajikistan. The results show that the use of digital tools helps to reduce unproductive time, optimize routes, reduce transaction costs and improve the accuracy of cargo delivery. Based on the analysis of the dynamics of cargo turnover and the structure of transportation, a conceptual model for the implementation of digital solutions in the national transport and logistics system is proposed.

Keywords: marketing, digital tools, transport logistics, CRM systems, digital platforms, digitalization, adaptation.